When critical dependencies go critical 🔥

So remember that migration go-live I wrote about last week? It got pushed to Monday because there was a huge backlog in the MKTO <> SFDC sync t

Alysha Khan May 4, 2025

5 kinda sorta relevant thoughts before a go-live

I have a migration go-live in 5 days on Friday. So here's 5 thoughts that have been pinging around my brain over the last week. 1. My toddler t

Alysha Khan Apr 27, 2025

This week, I am a documentation hypocrite

Over the course of my consulting career, I have told many a client and stakeholder and fellow consultant about the importance of documentation. The i

Alysha Khan Apr 20, 2025

Confidence is a strange, wobbly thing

It's been a seesaw kind of week. The email community was rocked by the acquisition of Litmus and the subsequent layoffs of folks whose names were

Alysha Khan Apr 13, 2025

365 days wait step = Lessons in prioritization

And we're back with our usually scheduled programming! I once saw a 365-day wait step when I was poking through a client instance. My memory of

Alysha Khan Apr 6, 2025

This newsletter is 24 hours late

I am writing this newsletter approximately 12 hours after it should have already been scheduled and sent. Typically, I write Saturday evenings and th

Alysha Khan Mar 31, 2025