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Campaign Confessional

Campaign Confessionals

The real tea on making AI work in your MarTech stack

Field notes from a seasoned MarTech operator who spends way too much time thinking about AI. Every week I share what I learned, tried, broke or am still chewing on.

Latest

Geography fail = lessons in data normalization

Sep 15, 2025

Or how I sent a South Africa webinar to Saudi Arabia and somehow got away with it

It’s all fun and games until the MQL volume tanks

Aug 31, 2025

And documentation is the difference between finger pointing vs fixing things

You’re not bad at your job, you’re just in the wrong one

Aug 25, 2025

And why you should start building your F* You Fund now

Back from hiatus! Here's how not to migrate your newsletter platform

Aug 17, 2025

Even someone who project manages MarTech all day can bamboozle herself on her own project

The secret to fast, flawless campaign launches

Jun 15, 2025

A Monday onboarding, a Friday deadline and a whole lot of caffeine

Why I ignore big fires to chase small wins 😅

Jun 8, 2025

Forget eating the frog. Fix the silly little thing nobody will appreciate but you

The art of being ignored...and what to do about it

Jun 1, 2025

Don't take it personally and get ready to repeat yourself (again and again)

What to drop when you can't do it all

May 25, 2025

Some balls are glass, some are rubber. The trick is knowing which is which

I’ve seen a lot of new leaders and these two stand out

May 18, 2025

Clear priorities, "dumb" questions and a healthy mix of listening and doing

Burnout called. It’s tired of being your backup plan.

May 11, 2025

Your 40 hours are a hard limit (and you really only get 20 to 30 of them)

When critical dependencies go critical 🔥

May 4, 2025

Every project has one. The trick is having a backup plan before it blows up

5 kinda sorta relevant thoughts before a go-live

Apr 27, 2025

Donkey unicorns, proofs of concept and my burning hatred of migrations

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Campaign Confessional

Field notes from a seasoned MarTech operator who spends way too much time thinking about AI. Every week I share what I learned, tried, broke or am still chewing on.

© 2026 Campaign Confessional.
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