Campaign Confessional

Geography fail = lessons in data normalization

It’s all fun and games until the MQL volume tanks

And documentation is the difference between finger pointing vs fixing things

You’re not bad at your job, you’re just in the wrong one

Back from hiatus! Here's how not to migrate your newsletter platform

The secret to fast, flawless campaign launches

Why I ignore big fires to chase small wins 😅

The art of being ignored...and what to do about it

What to drop when you can't do it all

I’ve seen a lot of new leaders and these two stand out

Burnout called. It’s tired of being your backup plan.

When critical dependencies go critical 🔥

5 kinda sorta relevant thoughts before a go-live